Rolls-Royce has presented the one-off Ghost Savile Row at the 2026 Goodwood Festival of Speed. Based on the Ghost Extended, the commission draws on the colours, materials and construction methods associated with bespoke British tailoring.
The exterior is finished in Midnight Sapphire and English White, a combination intended to recall a navy suit worn with a white dress shirt. A hand-painted silver feature line sits within the upper white section rather than dividing the two colours, referencing accessories such as cufflinks and dress watches. The car also receives 22-inch nine-spoke wheels with body-coloured centres.
Rolls-Royce developed the car with input from people familiar with the Savile Row tailoring tradition. The company also cites a historical connection between the two, having opened its first showroom on Conduit Street in 1905, close to Savile Row. Charles Rolls conducted demonstration drives from the premises and was known for his formal dress as well as his involvement in the engineering and testing of early cars.
Inside, the seats are upholstered in Navy Blue and Arctic White leather, with Selby Grey piping, contrast stitching and embroidered Rolls-Royce monograms. The seats use a vertical Selby Grey run-stitch developed to resemble the pinstripes of a tailored suit, marking the first use of this stitching treatment by Rolls-Royce.
Arctic White inserts on each seat back are positioned to resemble white pocket squares against a dark jacket. Each insert contains more than 16,600 stitches applied in two directions to reproduce the warp and weft of woven fabric. Open Pore White Wood is used across the fascia, steering-wheel spoke and upper door sections, with Black Wood fitted to the centre-console lids.
The most elaborate detail is concealed behind the rear centre armrest. Lowering it reveals an embroidered plan view of the square trees in the courtyard at Rolls-Royce’s Goodwood factory and the shadows they cast. The seven-colour design uses 250,000 stitches and 1830 metres of thread, with the embroidery taking nine hours to complete. Rolls-Royce describes it as the most demanding single-frame embroidery it has produced.
The stitch pattern was created specifically for the Ghost Savile Row and uses interlocking threads to give the leather-mounted artwork the appearance of woven cloth. The concealed position is intended to recall the contrasting lining sometimes found inside a tailored jacket.
Further details include a leather-wrapped indicator stalk with Arctic White stitching, an Arctic White volume control and Navy Blue leather around the climate controls. Illuminated treadplates carry the same design as the rear embroidery, while the umbrellas use Navy Blue canopies, Selby Grey edging and Arctic White handles.
“Rolls-Royce Motor Cars and Savile Row are united by a shared understanding of luxury,” said Phil Fabre de la Grange, head of Bespoke at Rolls-Royce Motor Cars. “Both are founded on the principle that the finest commissions begin with the individual, whose ideas are brought to life through extraordinary craftsmanship, attention to detail and a commitment to Bespoke.”
More details are available here.
