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LaFerrari leads difficult Broad Arrow Zürich 2026 auction results as Veyron struggles to hit estimate

Words: Nathan Chadwick

Broad Arrow Auctions’ second Zürich sale, held at the Dolder Grand on November 7, 2026, achieved CHF24,723,338. Broad Arrow reported an 80 percent sell-through rate, but this included 25 non-car lots. Of the 56 automobiles sold on the day, 35 finished below their lower estimates, 20 fell within their estimated ranges and just one exceeded its upper estimate, even when buyer’s premium was included. Subsequent sales on the cars alone indicated a 71.6 percent sell-through rate.

A 2015 Ferrari LaFerrari with just 92km recorded led the results at CHF5,856,250, within its CHF5,500,000 to CHF7,500,000 estimate. It was followed by a 2012 Bugatti Veyron Grand Sport Vitesse, which sold for CHF2,368,750 against an estimate of CHF2,600,000 to CHF3,300,000, and a 2017 Ferrari F12tdf at CHF1,547,500. The latter was the only car to exceed its upper estimate, surpassing its CHF1,500,000 high estimate by CHF47,500. Together, the three cars accounted for almost half the Broad Arrow Zürich 2026 sale’s total value.

The Veyron recorded the largest monetary shortfall against its low estimate, falling CHF231,250 below expectations. Elsewhere, an Aston Martin Lagonda Series 3 Shooting Brake by Roos Engineering sold for CHF92,000 against an estimate of CHF250,000 to CHF350,000, while a 1938 Mercedes-Benz 320 Cabriolet A-style rebody achieved CHF109,250 against CHF200,000 to CHF250,000. A Lamborghini Countach 5000 QV also fell short, selling for CHF467,500 against CHF550,000 to CHF750,000, as did a Lancia Flaminia Sport Zagato 3C at CHF106,375 against CHF170,000 to CHF230,000.

Several significant consignments failed to find buyers on the night at the Broad Arrow Zürich 2026 sale, including a 2009 Mercedes-Benz SLR McLaren Stirling Moss, estimated at CHF2,500,000 to CHF3,000,000, a 1955 Mercedes-Benz 300 SL Gullwing and a 1966 Ferrari 275 GTS, both estimated at CHF1,350,000 to CHF1,650,000; both Stuttgart machines found homes in the days following the sale.

Other no-sales included a Bizzarrini 5300 GT Strada, Ford GT, Ferrari 360 Challenge Stradale and Lamborghini Diablo VT Roadster. A Pontiac Firebird Trans Am converted into a KITT promotional car for Knight Rider star David Hasselhoff’s European appearances also failed to sell.

Let’s take a closer look at the results.

This 2015 Ferrari LaFerrari, chassis ZFF76ZHB000214333, was delivered new through Auto Italia in Hong Kong in November 2015, finished in Bianco Fuji with an exposed-carbonfibre roof and Bianchi/Neri leather upholstery. Its original specification included Giallo Modena brake calipers, leather-trimmed lower dashboard and door handles, race-telemetry equipment and a personalised steering-wheel plaque bearing the first owner’s name. The accompanying Ferrari Yellow Book documents its construction, with the certificate of conformity dated November 24, 2015.

The car remained in Hong Kong for much of its life. Blackbird Concessionaires serviced it in March 2019, while a February 2022 major service, undertaken at just 84km, included replacement of the engine oil, filters, brake fluid, EM2 drive belt, engine seals and coolant hoses. An inspection by Ital Auto in November 2025 identified the need to replace the high-voltage battery. After acquiring the car in early 2026, its latest owner commissioned authorised Ferrari dealer Rossocorsa in Milan to undertake the work. The invoice, exceeding €200,000, covered a replacement high-voltage battery, 60Ah lithium low-voltage battery, mounting kit, Gateway kit and EM2 drive belt.

The work also involved 12 hours of electronic diagnosis, clearing fault codes and a road test. The interior’s deteriorating switchgear was repaired separately before the auction. The LaFerrari had covered just 92km when catalogued and was offered with its Yellow Book and certificate of conformity. Estimated at CHF5,500,000 to CHF7,500,000 and offered without reserve, it sold for CHF5,856,250 at the Broad Arrow Zürich 2026 sale.

This 2012 Bugatti Veyron 16.4 Grand Sport Vitesse, chassis VF9SV25282M795015, was one of two Grand Sport Vitesses displayed at the 2012 Geneva Motor Show during the model’s public introduction. The other display car was finished in two-tone blue, while chassis 015 appeared in Jet Grey with contrasting black and exposed-carbonfibre details.

The exterior specification incorporated dark-finished wheels, contrasting badging and carbonfibre aerodynamic components. Inside, the seats and trim combined Tangerine and black leather, with Tangerine stitching, embroidered Vitesse logos plus carbonfibre and silver detailing. Its original auto expo role is recorded by ‘Geneva Motorshow 2012’ inscriptions on the door sills and a commemorative plaque in the luggage compartment.

Following its appearance in Geneva, the Bugatti entered private European ownership. The car retained its original removable roof arrangement and associated equipment. The odometer displayed 16,802km when catalogued. Estimated at CHF2,600,000 to CHF3,300,000 at the Broad Arrow Zürich 2026 sale, the Veyron sold for CHF2,368,750 including fees. 

This 2017 Ferrari F12tdf, chassis ZFF81BHB000224685, was supplied through Garage Zenith SA in Sion, Switzerland. Its Ferrari Yellow Book, issued on February 8, 2017, includes photographs taken during production and records the car’s original specification. The pre-delivery inspection was completed on March 31, with the first registration following in May. The Ferrari was ordered in special-order matte Alluminio Opaco with extensive matte carbonfibre trim. The carbonfibre specification incorporated the front spoiler and air intakes, headlamp surrounds, engine cover, side skirts, rear fascia, diffuser and wheel centres.

Inside, Nero Alcantara was combined with Giallo leather inserts, seatbelts, stitching, embroidered headrest emblems, tachometer and specially finished dashboard controls. The car also received large carbonfibre racing seats, suspension lift, Ferrari telemetry, adaptive headlights, front and rear parking cameras, Track Inner Cams, upgraded audio and navigation equipment.

The accompanying service book records maintenance by authorised Ferrari centres from new, initially through octane126 in Wallisellen and subsequently BI Collection in Zürich. The Ferrari passed to its second owner in early 2023. Later work included replacement drive belts and battery in February 2025, followed by a May 2026 service covering filters, the electric parking-brake control unit and rear Pirelli P Zero Corsa tyres.

Originally supplied with black wheels, it wore silver-finished wheels of the same design at auction. The original black set accompanied the car, together with service invoices, owner’s literature and its Yellow Book. Showing 13,601km, the F12tdf sold for CHF1,547,500 including fees, exceeding its CHF1,300,000 to CHF1,500,000 estimate

This 2023 BMW 3.0 CSL, chassis WBS81AZ000CM08028, was delivered new in June 2023 to former BMW Sauber Formula 1 driver Nick Heidfeld. Heidfeld had attended a BMW Motorsport event at Monza in May 2023, where the 3.0 CSL was presented. Following delivery of his own car the following month, he participated in a BMW-organised gathering at the Dolder Grand in Zürich.

The BMW was finished in Alpinweiss with hand-applied BMW M tricolour graphics and gold-coloured centre-lock wheels. Its specification included a carbonfibre body, six-speed manual gearbox, M Carbon ceramic brakes and model-specific suspension. Inside, black Alcantara-trimmed carbonfibre bucket seats were accompanied by a dedicated gearknob, numbered passenger-side dashboard plaque and 3.0 CSL badging.

The car remained in Switzerland throughout Heidfeld’s ownership, kept in a garage and covering just 391km. It received two services at authorised BMW M dealer Sepp Fässler AG in Wil, the most recent in August 2026, when the engine oil and brake fluid were replaced. Its accompanying equipment was particularly extensive. Number-matched items included a 1:18-scale BMW model, car cover and leather document wallet, with a framed design illustration signed by BMW M creative director Viktor Bär.

Also included were two BMW hard-cover publications, one being a numbered 260-page 3.0 CSL book, together with two keys and a personalised presentation box originally given to Heidfeld at Monza by BMW design director Adrian van Hooydonk. Offered directly by Heidfeld and estimated at CHF900,000 to CHF1,200,000, the BMW sold for CHF906,250 including fees at the Broad Arrow Zürich 2026 auction.

Chassis DB500705R was built at Aston Martin Works in Newport Pagnell as part of the 2020 DB5 Goldfinger Continuation programme developed with EON Productions. Finished in Silver Birch, it carries engine number 400/00705 and matching body number DB500705R. The car was constructed using the original factory’s facilities and production techniques, with approximately 4000 hours attributed to each vehicle. Its specification includes a 4.0-litre straight-six, five-speed ZF manual gearbox and mechanical limited-slip differential.

The conversion equipment was developed with James Bond special-effects supervisor Chris Corbould. Simulated devices include the front machine guns, tyre slashers, oil-slick apparatus and radar-tracking display. Functioning equipment includes the rear smoke-screen system, revolving front and rear numberplates, protective rear shield, and extending front and rear battering rams. Inside, the controls incorporate a gearknob activation switch, telephone in the driver’s door, concealed equipment compartment beneath the seat and additional switches in the armrest and centre console. The external registration plates include BMT 214A, matching the film car’s.

This particular example was also specified with the optional removable roof panel above the passenger seat, recreating the opening associated with the fictional ejector-seat mechanism. The car is not approved for public-road use; and the figures are alarming. Originally priced at £2.75 million before taxes, the DB5 was estimated at CHF750,000 to CHF950,000 and sold for CHF765,625 including fees.

Chassis WBS59910004301450 was completed on March 5, 1981, and is identified by the BMW M1 Registry as the penultimate M1 to receive final assembly. Originally finished in white over black cloth, it was supplied through BMW Switzerland to Seger & Hoffmann. The company’s involvement with the M1 included the manufacture of Procar bodywork and sponsorship of a Sauber-operated Group 5 car. Seger & Hoffmann assembled a collection of M1s and spare parts, with chassis 4301450 subsequently repainted red as part of its intention to own an example in each colour.

Financial difficulties led to the sale of the collection to Peter Bachmann in 1984. Several cars had been partially dismantled, including chassis 4301450. In 1986, Bachmann commissioned BMW M1 specialist Fredy Gretener to complete the vehicles. During reassembly, this car received the engine originally allocated to chassis 4301445, which it retains. Its odometer reportedly showed zero when reinstalled. The BMW was registered briefly in March 1983, then taken off the road the following month. It received Swiss veteran status in July 2013 with 2674km recorded and was sold to its latest Swiss owner that December.

Gretener continued maintaining the car, including annual exercise drives of approximately 50km. The seats were refurbished using original materials in 2023, followed by mechanical servicing and a fresh veteran inspection on October 13, 2026. Showing 4842km, it was estimated at CHF450,000 to CHF500,000; the M1 sold for CHF445,000 including fees.

This Mercedes-Benz 300 SL Gullwing, chassis 198.040.5500680, was completed on August 30, 1955, and dispatched to Mercedes-Benz Distributors in New York. Finished in Fire Engine Red with black leather upholstery, it was first registered on December 1 and delivered four days later to Alexander G Raymond of Stamford, Connecticut, the illustrator responsible for creating the Flash Gordon comic strip. Raymond used the Gullwing extensively, covering 1226 miles by December 22, 1955. A 300 SL subsequently appeared in his Rip Kirby comic strip. Following his death in September 1956, the car eventually returned to Europe, passing through the ownership of Jürg Heer of Zürich and Klaus Brand, co-founder of wheel manufacturer BBS.

In 1994, the Gullwing was acquired by Hans Hürlimann, founder of the original 300 SL Registry, who sold it on June 14 that year to the mother of its latest owner. The family retained the car for the following 32 years. A March 2025 service by LIGA Lindengut-Garage included brake overhauls and new front drums. In July 2026, Mercedes-Benz specialist Michael Plag inspected the car, confirming that the body had never been removed from its original, accident-free frame. Although the bodywork had been repainted in its original colour, the frame retained its original finish.

The original engine, body, front spindles, steering box and rear axle remained, although the gearbox had been replaced with a unit from a 300 SL Roadster. The engine was fitted with an NSL sports camshaft. The interior retained its original leather, headlining and factory markings beneath the seat cushions. Showing approximately 67,000 miles, the Mercedes-Benz was marked as not sold in the immediate aftermath of the Broad Arrow Zürich 2026 sale, but was eventually sold for CHF1,100,000, against an estimate of CHF1,350,000 to CHF1,650,000.

This 1969 Mangusta, chassis 8MA748, was originally specified in silver, according to the De Tomaso Registry, and delivered new to the United States. It was subsequently imported into Germany in 1990. Following its arrival in Germany, the car underwent restoration at Auto-Neuser in Nuremberg. Photographs from the work document the change from its original silver specification to the light metallic blue finish it wore at the Broad Arrow Zürich 2026 sale. The interior was retrimmed in black leather.

The Mangusta remained in Nuremberg until 2013, when it was acquired by its latest owner in Munich. The catalogue identified the vendor as its third custodian. Its mechanical specification included the Ford 4.9-litre V8 and five-speed ZF manual gearbox. The accompanying FIVA Identity Card recorded alterations from factory specification, including the installation of a Holley 4260 carburettor and slightly wider tyres at both ends. From 2024, the car was used sparingly under German 07-series collector registration plates. Its exterior remained in the light metallic blue finish applied during the 1990 restoration. Estimated at CHF230,000 to CHF275,000, the Mangusta sold for CHF198,375 including fees.

This 1986 Lamborghini Countach 5000 QV, chassis ZA9CA05A5GLA12934, was completed in February 1986 for the American market, finished in Rosso with Champagne leather upholstery. Its original specification is confirmed by the accompanying Lamborghini Polo Storico build records and Certificate of Origin. The Countach was subsequently exported to Switzerland, where surviving registration documents establish its presence in Chamoson from 1999. It passed to another Swiss owner in 2014 and remained in the country when acquired by its latest custodian in early 2026.

The service history includes substantial work by Lamborghini Porrentruy. In April 2016, the dealer replaced the operating fluids, air filters, battery, injection control unit, spark plugs, accessory belt and both fuel accumulators. Further work was undertaken at the same dealership in 2022. This included an overhaul of the water pump, replacement of the left-hand cylinder-head gasket plus further fluid and filter changes. The car had covered 11,050km when consigned. Offered without reserve and estimated at CHF550,000 to CHF750,000, the Countach sold for CHF467,500 including fees at the Broad Arrow Zürich 2026 sale.

This 1982 Pontiac Firebird, chassis 1G2AW8772CL574806, was converted into KITT specification by Thomas J Oberhaus of Hollywood Productions for promotional appearances associated with Knight Rider star David Hasselhoff. A certificate issued by AMELI CAR AG on December 29, 1989, records that the conversion followed original Universal Pictures plans. The Pontiac was one of the cars imported from America by Peter Malek of Vienna on behalf of Profile Promotions, the management company of Hasselhoff’s then-manager Herbert Fechter. Its documented appearances included concerts, exhibitions and television promotions across Europe. On November 26, 1990, the car appeared on Swiss television when presenter Beni Thurnheer drove it into the studio.

Swiss customs documents dated December 31, 1990 and July 15, 1991 support its subsequent history. The car passed to Swiss record label Exclusa AG but was stolen in Italy during the 1990s. It was later recovered through Interpol, although the original dashboard electronics had been removed. Its latest owner acquired the Pontiac in October 1999. KITT historian AJ Palmgren examined the car in Switzerland in 2007, identifying it as a vehicle built for Hasselhoff’s Austrian Night Rocker tour. Replacement dashboard electronics were supplied by Alessandro Zagni’s ZA Elettronica, including a voicebox and two LOTI monitors.

The original conversion’s steering wheel, overhead console, illuminated accelerator pedal and switchgear remained, alongside the external scanner and blacked-out rear lights. The car was described as running and driving but not road legal. Offered with period photographs, customs papers, memorabilia and its authenticity certificate, it failed to sell against an estimate of CHF250,000 to CHF500,000. The highest reported bid was CHF200,000.

This 1996 De Tomaso Guarà Coupé, chassis ZDT8940000A800015, was completed in 1996 and delivered in September 1997. It was originally specified in Porsche Blue Metallic, colour code 374, with Pelle Grigia leather upholstery. Its first registration was recorded in London in 1999. The Guarà subsequently passed to a second British owner in September 2007, during whose ownership it appeared in the February 2009 issue of BMW Car and the July 2011 edition of Classic & Sports Car.

The latest owner acquired the car in September 2012 and deregistered it two years later. Although it was subsequently used sparingly, maintenance continued during its period off the register. The odometer displayed just over 25,000km when catalogued. The exterior retained its Porsche Blue Metallic specification, with the original grey leather upholstery and associated interior trim. Offered without reserve and estimated at CHF70,000 to CHF110,000, the Guarà sold for CHF103,500 including fees at the Broad Arrow Zürich 2026 sale.

Chassis WDD1999761M900015 was the 15th Mercedes-McLaren SLR Stirling Moss completed and was ordered new in the Netherlands. Its original specification included Crystal Laurit Silver Metallic paintwork, colour code 977, with the contrasting black and red ‘300 SL Silver Arrow’ leather interior. Both driver and passenger seats were ordered in the smaller of the available sizes. The original owner acquired the SLR in November 2009 and retained it until the Zürich auction, a period of 17 years.

Unlike many examples preserved with minimal use, this particular car had participated in three editions of the Mille Miglia. Its first appearance came in 2012, followed by another entry in 2015 to commemorate the 60th anniversary of Stirling Moss and Denis Jenkinson’s victory in the 1955 event. The car returned to the Mille Miglia in 2021.

The SLR had covered 13,410km when catalogued. It underwent a service before being offered for sale, although the catalogue did not specify the individual operations undertaken. Estimated at CHF2,500,000 to CHF3,000,000, it failed to sell during the the Broad Arrow Zürich 2026 auction, but it found a new owner in the days afterwards; the price was undisclosed.

This 1985 Audi Sport quattro, chassis WAUZZZ85ZEA905088, was completed in December 1984 and delivered new to Switzerland the following year. The accompanying Audi Fahrzeug-Identitätsurkunde confirms its original Tornadorot paintwork and Quartz/Graphit leather and Alcantara interior. The car carries Karl Baur body number 5350098 and retains its original interior specification, including Recaro front seats.

Its first Swiss owner retained the Audi until 2006. It subsequently passed through further Swiss ownership, with the accompanying records documenting its continued registration and maintenance in the country. At the time of the auction, the odometer displayed 82,229km. Among the additional equipment were Sabelt shoulder harnesses and a spare wheel fitted with a Pirelli Corsa rally tyre. Estimated at CHF680,000 to CHF780,000, the Audi sold for CHF703,750 including fees.

Chassis 07833 was completed at Maranello on December 27, 1965, and is identified in research by Ferrari historian Marcel Massini as the 151st 275 GTS built. Originally finished in Argento with Rosso Connolly leather upholstery, it was produced in left-hand-drive European specification and supplied through German Ferrari importer Auto Becker. The car’s first owner has not been identified, although it subsequently entered the United States. In 1973, Robert D Maxwell of New Hope, Pennsylvania, advertised it in the Ferrari Club of America newsletter. The following year it was offered by Pete Sherman Exotic Cars in Maitland, Florida, before appearing in a 1976 Road & Track advertisement placed by Ed Waterman’s Thorobred Motorcars of Arlington, Virginia.

The Ferrari’s subsequent history is less clearly documented until 1989, when it underwent mechanical and cosmetic restoration in Italy. During this work, the bodywork was refinished in its present Giallo, while Tappezzeria Luppi of Modena retrimmed the interior in black leather. By 1991, chassis 07833 was located in Lugano. During Franco Carloni’s ownership in 1995, it participated in the Ferrari Club Switzerland’s 20th-anniversary celebrations at St Moritz. The car was subsequently advertised in Italy and Monaco during the early 2000s. Ferrari Classiche issued its Red Book certification in 2011, confirming the original matching-numbers Tipo 213 V12. The car returned to Switzerland, passing its technical inspection and registration in November 2013 before returning to Carloni’s care. Estimated at CHF1,350,000 to CHF1,650,000, the Ferrari failed to sell.

Further details

For more information on the Broad Arrow Zürich sale, head here.

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