Mercedes W196 Coupé rumoured to have sold for £115m

WORDS: ELLIOTT HUGHES | PHOTOGRAPHY: MERCEDES-BENZ/WIKIMEDIA COMMONS

If rumours are to be believed, the Ferrari 250GTO’s reign as the world’s most expensive car has come to an end. 

What car could possibly dethrone the 250GTO? Well, according to Hagerty, “multiple sources” have indicated that Mercedes-Benz has sold one of its treasured 1956 300SLR ‘Uhlenhaut’ Coupés. Only two such cars were ever built.

The sources suggest that a “carefully-selected collector” has purchased the prized racing car via an auction house for an astounding £115m ($142m). If the colossal sale price turns out to be true, it means that the 300SLR Coupé has dethroned the 1963 Ferrari 250GTO sold via RM Sotheby’s at Monterey in 2018 by a near three-fold margin. It is also more than double the rumoured £52m ($70m) paid for a similar GTO in a private sale during the same year. 

Mercedes-Benz managed to find ten collectors with deep enough pockets who satisfied the marque’s criteria for purchasing the exceedingly rare Silver Arrow. Much of the sales criteria was put together in an effort to ensure the new owner can maintain the car to the same standards as its tenure under the stewardship of the Three-Pointed Star.

Even so, rumours of the sale have been met with backlash from some corners of the enthusiast community, who question Mercedes’ will to part with such a storied piece of its history for profit’s sake. Whether the sale would have occurred without the explosion of collector car values over the past few years is an interesting question. 

Mercedes-Benz declined to comment when approached by Hagerty for details regarding the record-breaking sale. Tellingly, so too did the auction house, which Hagerty has chosen not to name publicly. 

“If a W196 300SLR went private it would be a huge sensation,” Magneto contributor Karl Ludvigsen told Hagerty. “The reason for a high price would simply be that they are never sold. The Mercedes-Benz in question are those of the so-called Silver Arrows era from 1954 to 1955, only Grand Prix cars and the 300SLR sports cars. All the other Mercedes-Benz racing cars have been sold off in period and/or available to the open market, as far as I know.”

The W196 is the culmination of an iconic chapter of Mercedes’ history that set the precedent for its prolific motor sport successes in the 21st century. One of the last original Silver Arrows, the W196 continued the brand’s post-war domination of motor sport that began under the Third Reich during the build-up to the Second World War. 

Juan Manuel Fangio famously claimed the F1 driver’s title with the W196 in 1954 and 1955 and the car won nine of the 12 races it entered during the period. The model also achieved one of the most legendary motor sport victories of all time in the hands of Stirling Moss at the 1955 Mille Miglia.

One month after Moss’ famous victory came the 24 Hours of Le Mans – a race that initially seemed certain to be the scene of the 300SLR’s unprecedented motor sport success. 

Sadly, the race was instead destined to be remembered as the darkest day in motor racing history when a 300SLR driven by Pierre Levegh collided with the Austin-Healey of Lance Macklin as they entered the start/finish straight. 

The two cars then careened over the spectator fence, killing 84 and inflicting non-fatal injuries on another 120. Mercedes immediately withdrew their two leading cars from the race and took a three-decade sabbatical from motor sport; victory was handed to the Jaguar D-type of Mike Hawthorn and Ivor Bueb.

W196 campaigned when Mercedes-Benz was at the peak of its powers and the tragic finale of its motor sport career explains why Stuttgart built just two Coupé variants. Yet historical importance and sentimentality have failed to allay Mercedes’ decision to sell one of its prized possessions. 

The decision, however, is not one that has been made without precedent. Back in 2004, Mercedes made headlines by agreeing to sell a 300SLR W196S to American collector Bruce McCaw for $12.5m. However, the most expensive Mercedes-Benz known to have sold is Fangio’s legendary 1954 W196R Grand Prix car, which went for a then-record £19.6m ($29.6m) at Bonhams in 2013. It remains the fourth-most expensive car ever sold at auction. 

Should it ever come up for sale, then another Mercedes-Benz — Stirling Moss’ iconic W196S 722′ could demote its Uhlenhaut Coupé sibling as the most valuable car in the world. Colloquially known as “the most valuable car in the world” it is difficult to put a definitive estimate on 722, but the price achieved by the lesser-known Uhlenthaut means it would very likely be at least in the same ballpark.

The consensus dictates that Mercedes-Benz would be highly unlikely to part with 722 — although similar things have been said in the past about the latest Silver Arrow the company is reported to have parted with.

The W196 Coupé buyer’s identity remains a subject of speculation, but Hagerty suggests that it could be a “well-known figure from Britain’s automotive industry and a long-standing collector of specialist cars”.

Magneto will keep our readers updated as the story develops.