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Caffeine & Machine to open new UK venue in 2024, in Hampshire


Automotive lifestyle brand Caffeine & Machine (C&M) has grown from strength to strength since opening its first permanent venue, The Hill, in Stratford-Upon-Avon in Warwickshire in 2018. Since then, The Hill has become a vibrant meeting place for a diverse range of car enthusiasts. 

Off the back of this success, C&M announced that it would be expanding with the launch of a new venue in 2023 called The Bowl. Based in Bedfordshire, The Bowl opened on September 14, introducing an exciting new series of ticketed events. 

Now, the continued success of C&M has allowed the company to open a third location, in the South Downs near Petersfield. This is located just 45 minutes east of the Goodwood Estate, and a short distance from The National Motor Museum in Beaulieu.

This latest addition to C&M’s portfolio, called The Hut, is located on the crossroads of the A272 and A32. In addition to being based near the major cities of London, Brighton and Bournemouth, the venue also boasts incredible views of the countryside and overlooks the verdant Meon Valley. 

“It feels almost surreal to be getting ready to open our third Caffeine & Machine venue,” said C&M co-founder and director Phil McGovern. “The site we’ve found for The Hut combines the best of our other venues, and brings C&M to a whole new audience – one with a deep-rooted love for cars and bikes that we see evidence of every time we visit the area.”

The Hut is slated to open this spring. Its official opening date will be revealed, alongside an events calendar, in due course.

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