The Tailored For Speed Collection brought out the big guns to RM Sotheby’s recent sale at Zurich’s Dolder Grand Hotel (on October 11, 2025), with 42 cars from the collection of Deborah Mayer, the co-founder of the Iron Dames racing team and the former president of the FIA Women in Motorsport Commission.
A large proportion of the cars were offered at no reserve, and in the end all 42 models on offer found new owners, with a total sale value of CHF70m. This made the auction RM Sotheby’s highest-grossing European sale ever. The majority sold above pre-sale estimate by quite a margin, and this wasn’t limited to the high-end automotive glitterati – a 1987 Ferrari 412 sold for nearly double its pre-sale estimate, as did a 2000 Ferrari 360 Modena.
The cars that struggled came from Bentley and Mercedes-Benz, and one surprise from Pagani, but even these weren’t far off low estimate. However, the night was all about Ferrari, with the brand dominating the top ten.
Top-seller from the Tailored For Speed Collection was the above 2024 Ferrari Daytona SP3. Finished in the custom shade of Rosso Deborah it had covered 2933km. It was estimated at between CHF3.7m and CHF4.2m, and it eventually sold for CHF5,348,750.
Other road car Ferrari highlights included a 2017 LaFerrari Aperta in rare Bianco Italia triple-layer paint, which sold for CHF5,292,500 against a pre-sale estimate of CHF3.8m-CHF4.2m and a 2014 Ferrari LaFerrari, which sold for CHF3,323,750 against a pre-sale estimate of CHF2.8m-CHF3m. Elsewhere, a 2021 Ferrari Monza SP1 estimated at between CHF1.8m and CHF2m sold for CHF2,592,500 and a 2015 Ferrari 458 Speciale A sold for CHF950k against a CHF650k-CHF750k estimate.
The Tailored For Speed Collection included a selection of cars from Ferrari’s Corse Clienti programme (we went behind the scenes here). Cars rarely come up for sale publicly, and certainly not in such a major way, with three machines from the programme up for grabs.
The one-of-60 2016 Ferrari FXX-K Evo pictured above smashed its CHF4m-CHF4.5m estimate to land on CHF5,236,250, while a 2012 Ferrari 599XX Evo sold for CHF2,761,250 against a CHF2.3m-CHF2.8m estimate. A 2009 Ferrari FXX Evo estimated at CHF3.2m-CHF3.7m sold for CHF4,055,000.
A number of racing cars were available in the Tailored For Speed Collection, headed up by the above 1998 Ferrari 333 SP. The 22nd of 40 examples, it won the 1999 Sports Racing World Cup rounds at Barcelona and Monza to help JB Giesse Racing clinch the 1999 SR1 Teams’ title with Emmanuel Collard and Vincenzo Sospiri behind the wheel. Estimated at CHF4.5m-CHF5m, it sold for CHF5,208,125, a new record for the model.
Other racing cars in the sale included a 2019 Ferrari 488 GTE Evo estimated at CHF850k-CHF1.2m that sold for CHF989,375 and the 2021 Spa 24 Hours-winning 2020 Ferrari 488 GT3 Evo, which sold for CHF848,750 against a CHF800k-CHF1m estimate.
The Tailored For Speed Collection was about more than Ferraris – it included Lamborghinis, Bugattis and Paganis. It was the 2021 Pagani Huayra Roadster BC pictured above that broke the sea of Maranello metal in the top ten. The 33rd of only 40 examples, it had covered 253km and sold for CHF4,476,875 against a pre-sale estimate of CHF3.2m-CHF3.5m.
Elsewhere, a 2024 Pagani Utopia sold for CHF3,267,500 against an estimate of between CHF2.4m and CHF2.8m, while a 2022 Pagani Huayra R sold for CHF2,367,500 against a pre-sale estimate of CHF2.6m-CHF2.8m.
Among the other brands in the Tailored For Speed Collection was this solitary Bugatti, a 2023 Chiron Super Sport. With just 516km on the clock it was estimated at between CH3m and CHF3.5m, and it sold for CHF4,055,000.
Other notable hypercars included a 2021 Lamborghini Sián FKP 37 estimated at CHF1.7m-CHF2m, which sold for CHF2,086,250, and a 2024 Lamborghini Huracán Tecnica 60th Anniversary Edition, which sold for CHF365,000 against a CHF350k-CHF400k estimate.
The majority of the Tailored For Speed Collection offered was focused on hypercars, trackday specials and racing cars, with a selection of more mainstream Ferraris, but there were several fascinating results for the few older Ferraris offered.
The above 1973 Ferrari 365 GTB/4, chassis 16929, had called Liechtenstein and then Switzerland home, and it had been restored in 2014. It achieved its Classiche Red Book certification in 2024, and was estimated at CHF350k-CHF400k – it smashed through that to land on CHF623,750.
Other highlights included a 1978 Ferrari 512 BB estimated at CHF150k-CHF200k that sold for CHF252k, a 1968 Ferrari 365 GT 2+2 that sold for CHF252,500 against a CHF150k-CHF200k estimate and a 1987 Ferrari Testarossa ‘Monodado’ that sold for CHF149,500 against a CHF90k-CHF110k estimate.
As for the aforementioned 1987 Ferrari 412, it was an automatic rather than the more-often-fancied manual, yet this Swiss-delivered car had covered just 26,617km. It had also been restored and Classiche certified, so it smashed through its CHF50k-CHF60k estimate to land on CHF115k.
Further details
For more information on RM Sotheby’s Tailored For Speed Collection sale, head here.
