Broad Arrow has signed a three-year agreement to become the official auction partner of Wilton Legends, beginning with the June 18-20, 2027 event at Wilton House in Wiltshire. The Hagerty-owned auction house says the partnership will bring “the Broad Arrow experience to the UK concours market”.
The agreement that sees Broad Arrow at Wilton Legends continues the auction specialist’s expansion in Europe. Earlier this month, its Zoute Concours Auction in Knokke-Heist, Belgium, grossed €34.6m with a 91 percent sell-through rate, making it the highest-grossing collector car auction in Belgian history. The result represented an increase of nearly a third over the €26.3m achieved at the company’s inaugural Zoute sale in 2025. A 2015 Ferrari LaFerrari topped the results at €5,181,250, setting a new Belgian auction record for a collector car.
“Our success in Europe, most recently with a record-breaking sale in Zoute, is a testament to our stellar team of experienced industry specialists,” said Joe Twyman, Broad Arrow’s vice-president of sales for the EMEA region. “We are looking forward to presenting an array of exceptional lots, and our unrivalled levels of client care, at Wilton House next year.”
Formerly known as the Wilton House Concours des Légendes, Wilton Legends was conceived and co-founded by the Earl of Pembroke, an avid car collector and custodian of the Wilton House estate. The event is organised by Magneto publisher Hothouse Media.
The three-day programme combines a curated concours d’elegance with discussions featuring designers, collectors and other leading figures from the motoring world. The 2027 edition will feature concours classes, anniversary celebrations and displays across the estate, culminating in Supercar Sunday.
“Having a partner of this calibre commit to Wilton Legends for three years is a tremendous endorsement of what we are building,” said Hothouse Media managing director Geoff Love. “We look forward to working together to make Wilton House an unmissable date in the international motoring calendar.”
Tickets for the June 18-20, 2027 event are available here, with a special-offer price of only £45 until October 31, 2026.
