Willow Springs International Raceway, America’s oldest permanent road course, has teamed up with the Petersen Automotive Museum, with the latter taking a role in providing storytelling and exhibits to further develop the appeal of the Californian racetrack.
The Petersen Pavilion will act as an ‘outpost’ of the museum, and Magneto magazine understands that this could mean hosted exhibits, temporary installations and special events.
“As one of the most iconic racetracks in America, Willow Springs is an ideal place to celebrate the passion, heritage and innovation that define the automotive world,” said Terry L Karges, executive director of the Petersen Automotive Museum. “We look forward to bringing our expertise in storytelling and curation to create an environment where enthusiasts can engage with automotive culture in a dynamic and meaningful way.”
Willow Springs was acquired by an affiliate of CrossHarbor Capital Partners in collaboration with Singer Vehicle Design in April, and work has already begun on developing the track with former Formula 1 driver, Le Mans winner and track designer Alex Wurz, head of Wurz Design, leading efforts to enhance existing track design and safety.
Speedway Motorsports’ subsidiary Sonoma Raceway is heading up developments with regard to on-track experiences and track operations. Singer will be partnering with CrossHarbor to create a members’ club, which will be open to Singer clients and other enthusiasts for track days and other events. The action came after long-term owners, the Huth family, put Willow Springs up for sale in 2024.
“The Petersen has helped set the bar for automotive museums around the world, and it is the perfect partner to help us engage with the vibrant history and future of automotive culture,” said Sam Byrne, co-founder of CrossHarbor Capital Partners. “Stunning exhibitions and immersive storytelling are at the heart of what the Petersen does, and the showcase will be a tremendous asset as we reimagine Willow Springs Raceway.”
More information about the Willow Springs International Raceway and upcoming events, see here.
For more information about the Petersen Automotive Museum in LA, click here.
