Words: Elliott Hughes | Photography: The Revs Institute
The Revs Institute has released an innovative new app that will allow users across the world to enjoy the museum virtually, ahead of its limited re-opening to the public on February 25.
The museum is located in Naples, Florida, which has been under restrictions due to the coronavirus pandemic since last March. Like the rest of the automotive industry, the Revs Institute has found new strategies to cater to its customer’s needs while gatherings and social contact have been limited.
The Revs Institute is filled with historically significant cars and automobilia. The app provides a guide to every car in the collection, including videos, images and technical specifications. Virtual visitors have the opportunity to take a 3D tour through the museum’s galleries and workshop. The app also allows users to experience something unavailable even to physical visitors; a 360-degree view behind the driver's seat.
Feedback to the app has been very positive so far, with renowned automotive designer Professor Peter Stevens saying that the app is “brilliant to experience and absolutely faultless and intuitive to use. Whilst we may not be able to get to Naples in person, we can certainly enjoy a visit in spirit."
The release of the Revs Institute app coincides with the organisation’s rebooted website, which provides high quality images and videos of the cars and allows visitors to the site to leave comments on the exhibits.
“Clearly, it is time to rethink how organizations maintain rewarding interactions with their communities while at the same time extending their reach to new communities around the globe. Our goal is to use technology to allow people to do these things,” says Carl Grant, managing director of the Revs Institute.
While the Revs Institute is widely regarded as one of the best automotive museums in the world, it is also dedicated to the study and celebration of the automobile. Therefore, it’s all the more important that culturally significant organisations like this have survived the rigours of the pandemic and continue to provide an educational, cultural and recreational resource.
More information on the Revs Institute can be found on its website.
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