Words: Nathan Chadwick | Photos: Maserati
Maserati has launched a new membership programme and app called Tridente, which is set to offer fans and customers exclusive editorial content, travelogues, product previews and individual experiences.
The programme has three different levels. The Blu tier is available for all Maserati aficionados, giving access to editorial content and previews of new merchandise on the way, while the Platinum level, available only to Maserati clients for the GranTurismo, MC20 or MC20 Cielo Spyder, allows access to private tours of the Modena factory, personalised accessories, invitations to local cultural experiences, curated travelogues and early access to limited-edition cars.
The Diamond level is the most exclusive tier, however, and is reserved for owners of the limited Project24 super sports car or MC20 GT2. Maserati promises a bespoke set of VIP experiences, such as a Fuoriserie private consultation with head of design Klaus Busse, a classic car experience and invitations to sporting events such as a Formula E e-Prix or Monterey Car Week.
The Tridente app is already available via the App Store and Google Play store in Italy, the UK, Germany, Switzerland, Austria, Belgium, the Netherlands, UAE, US, Japan and South Korea. The wider Tridente programme will be launched in Italy and China first, before being rolled out North America in late 2023, and throughout Europe and rest of Asia in 2024.