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Historic track parade held at Italy’s inaugural Lamborghini Arena

Words: Elliott Hughes | Photography: Lamborghini Arena

The inaugural Lamborghini Arena was held at the famous Imola Circuit in Italy on April 6-7, 2024. The special weekend was dedicated to the past, present and future of the renowned supercar manufacturer, as well as to its continued involvement in motor racing.

Open to owners, enthusiasts and fans, the Lamborghini Arena saw around 6000 people and 400 Lamborghinis descend on Imola to indulge in their passion for the marque. Significantly, it also saw the largest-ever Lamborghini track parade, and the unveiling of a bespoke Revuelto hypercar.

“We are extremely proud of having put together such a special event,” said Lamborghini CEO Stephan Winkelmann. “We want to keep sharing important moments with our fans… This two-day celebration was held in pure Lamborghini style, and we’re very proud of it.”

Highlights included Miuras, Montreals, 350GTs, Aventadors, Countachs and a police-liveried Huracán and Urus

Highlights included Miuras, Montreals, 350GTs, Aventadors, Countachs and a police-liveried Huracán and Urus

Lamborghini Arena kicked off on Saturday, April 6, with pre-season testing ahead of the opening round of the one-make Super Trofeo series for Huracán race cars. The Super Trofeo calendar begins with the Imola 6 Hours on April 19-21, 2024. 

The other on-track activities proved to be similarly spectacular, and included an unprecedented track parade on Sunday, April 7 that consisted of 352 Lamborghinis. Highlights included Miuras, Montreals, 350GTs, Aventadors, Countachs and a police-liveried Huracán and Urus.

Away from the circuit, the new special-edition Revuelto supercar created by the marque’s Ad Personam division attracted plenty of attention. Powered by a new, hybridised 6.5-litre V12, the bespoke Revuelto is finished in contrasting Grigio Hati with Verde Scandal and Nero Noctis accents and new carbonfibre components. The interior is also bespoke, with Nero Ade seats complemented by Verde Scandal stitching, in addition to Lamborghini Arena 2024 script on the rear bulkhead panel. 

The limited-production Essenza SCV12 hypercar, meanwhile, was another special vehicle on display, and it was also demonstrated on track. Launched in 2020, a mere 40 examples of this fearsome 820bhp machine were built.

A special enclosure dedicated to Lamborghini’s Polo Storico division was another highlight of the weekend. Here, visitors could explore the company’s archive assets, as well as admire a Lamborghini 291 Formula 1 car, which competed at Imola during the San Marino Grand Prix in 1991.

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