A new, challenging European adventure from St. Moritz to Kitzbühel, covering four days of breathtaking Alpine roads
The Icon Rally
Switzerland, Austria
18 – 21 September 2025
The Icon Rally is a new, challenging European adventure from St. Moritz to Kitzbühel, covering four days of breathtaking Alpine roads. Combining endurance, precision, and luxury, it brings together historic and performance cars to tackle dramatic mountain passes, high-speed valleys and technical switchbacks. With curated stops in top hotels, it’s a thrilling blend of competition and camaraderie with stunning scenery to take in along the way.
