Why advertise with Magneto?
Magneto is unlike any car magazine currently on the market. It is sent directly, on request, to many of the most active collectors, participants, and influencers in the classic and collector market. Our relationship with some of the most important event organisers, insurance companies, auction houses, and rally and race organisers allows us to offer the magazine to the top tier of this market. It is also sold via subscription and available at key international travel points, including WH Smith and Barnes and Noble.
Since its launch, it has gained a reputation for the quality of both its writing and design, winning numerous awards in both the UK and the USA. Magneto is printed on high-quality paper stock, a welcome antidote to the diminishing quality of many print magazines and the overload of the digital world, and arrives in a cardboard wrap, ensuring each issue is highly anticipated.
Magneto was launched in 20919, but continues to be the freshest, most authoritative, and entertaining magazine in the market. The quarterly magazine has a global reach, with distribution split as follows:
- UK 40%
- USA 30%
- Europe 15%
- Australia 5%
- Rest of World 10%
Magneto readers are passionate about their classic car hobby and are fortunate to be able to enjoy their passion to the full. Many are successful entrepreneurs, senior executives, or professionals. The average reader has a multi-car collection valued in excess of $1million. But their interests go beyond classic and collector cars. Their daily driver will be one of several premium brands, and they will most likely also have interests in other passion areas such as watches, wine, art, and investments.
Magneto readers do not follow the crowd, but appreciate quality, craftsmanship, and real luxury. They are comfortable spending money in return for value for money, which is measured not in money spent, but in the service received.
Advertising in Magneto is not for everyone. It works best for those brands seeking to build and maintain a conversation with a responsive, wealthy, and passionate audience. It is not a medium where immediate response is expected, but if you are looking to build a long-term relationship so you are top of mind when our readers are considering their next purchase, then Magneto should be a key pillar of a considered marketing strategy.
Advertising rates
| Display Advertising | Single Issue | Four issues |
|---|---|---|
| Double page spread | £4,250 | £3,750 |
| Full page | £2,500 | £2,200 |
| Half page | £1,350 | £1,150 |
| Premium positioning | Single Issue | Four issues |
|---|---|---|
| Full page (1st 40 pages) | £2,900 | £2,500 |
| Double page spread (1st 40 pages) | £4,600 | £3,900 |
| Opening spread | £6,500 | £6,000 |
| Second spread | £5,400 | £4,590 |
| Third spread | £5,000 | £4,250 |
| Outside back cover | £7,000 | £5,950 |
| Weekly newsletter advertising | £1,050 | £800 |
All figures subject to VAT where applicable *Inserts price on request, subject to approval
Spread over a full year, page rates are reasonable and there is the opportunity for global brands to tailor their advertising to both a UK/ Rest of World audience and a US audience through its two editions.
Advertising dimensions
Dimensions below include a 3mm bleed
Double page spread
Dimesions inc bleed:
Width: 466mm
Height: 296mm
Full page
Dimesions inc bleed:
Width: 236mm
Height: 296mm
Half page [P]
![Half page [P]](https://www.magnetomagazine.com/app/themes/magneto-2023/public/images/ads/half-page-p.0dde32.svg)
Dimesions inc bleed:
Width: 93mm
Height: 248mm
Half page [L]
![Half page [L]](https://www.magnetomagazine.com/app/themes/magneto-2023/public/images/ads/half-page-l.98f34e.svg)
Dimesions inc bleed:
Width: 192mm
Height: 122mm
